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Hero brand --don't drink & email

I just recently found out reading a post at CNET NEWS that Google has launched an experimental feature that :    “is saving you from your own stupidity” . When you first read it you might think that is a joke, actually, it is an EXCELLENT IDEA that can help you from a variety of misunderstandings & awkward moments. Let’s face it, when you are tired or after long late evenings watching old pictures there is a good chance that clicking too fast would end as one of your most embarrassing moments of your professional or personal life.

We should just thank Google helping us in this situation.

Therefore, Google as brandexperience is moving forward to future outcomes as a channel of communication and stepping into what I wrote months ago: the brand butler, so the brand approaches its experience before you can even know you need it, great !, right? . It helps you or generates another need? , Under my opinion, in this particular case is not a need awakening it is actually a dignity platform added that Google added at its lab tab feature where users & google test those them. A great user experience branding.

I am all about brand experience & advancing users needs. Let’s keep talking about it!
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Comments

Cat said…
Love this!!!
I only wish they would have invented the SMS version a while ago...when I really needed it!
Caterina
11:14 AM
Richard White said…
Good one! Thanks for giving some good insights. Its really wonderful article. "Identity" and "reputation" are Latin - worthy but a little stuffy. Brand is English and hits the spot for both meanings with its sense of a mark burned on someone or something. Brand loyalty is a metric associated with brand perception in marketing. You can can find more about branding in http://goo.gl/GzW628. I found it interesting and helpful.
5:05 AM
Richard White said…
You’ve brilliant handbooks. Very Interesting and I enjoyed read the book. I found similar Guide on this http://www.smstudy.com/SMBOKGuide I believe you get more inputs on Sales & Marketing.
12:40 AM
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