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Showing posts with the label tourism innovation

NON PASTED SOLUTIONS

Plaza Colon, Madrid , Spain, location of the main tourism office, where anyone visiting Madrid should pilgrimage right after arriving into the city, wouldn’t you? So did I and visited the center looking for a hip energetic, cutting edge space where all my questions will be answered about what to do or how to enjoy Madrid City. I arrived at the well located Plaza Colon, in the heart of the city easily connected by public transportation and cross road of the art mile and shopping mile in Madrid . A big totem with multimedia screens provides signage of the location…., expectation raises about the space. The space, is actually located underground, under the Castellana Avenue, main artery that runs north to South of the city. I head downstairs and find….the most empty, dull and scary space ever!! Only a security guard is there…looking at me as If I am lost, of course , I am confused and ask her about the information center. She points a dark glass closed area with two ladies behind thei...

Creativity for transforming tourism destinations of the 21st century

This year i had the honour to be part of the panel dedicated to creativity & Tourism as well as part of the scientific committee for INTO 2011 The idea that creativeness goes hand in hand with innovation to stimulate success in business is not a new one. The World Tourism Organization designated 2009 as the European Year of Creativity and Innovation. The message it conveyed was that the nexus between creativity and innovation calls for intelligent investments that will be able to bring about new and sustainable solutions and benefits for economies(1) . This round table will be followed by a second panel debate entitled: "Creativity for transforming tourism destinations". This second panel debate, where practical cases that have revitalized and reinvented products and destinations will be related, will study how creativity in innovation improves positioning, and hence creativity. You can enjoy the video of the panel debate here

Conferencia en INTO 2010 - October 21 - 22 , Mallorca

I had the pleasure to join this conference last October 2010. You can check my lecture here . Thanks to all organizers for a wonderful time in Palma de Mallorca.