PADZZLE by Anna Domingo

Picture January 29th 2014 by Anna Domingo Let’s recall September 7th 2013.  That was the date Madrid lost its bid to host the Olympic Games for third time and all of citizens of Spain and, of course, Madrid felt sadness.  This was the third bid attempt by the Spanish capital for the games and somehow there was a misinterpretation and overdose of confidence towards the other candidacies.  Let’s face it, today the failed bid attempt is history and only Madrid sadly remembers why it happened.  Residents of Madrid as well as Spain hope the city can learn from the weaknesses and errors incurred during the Madrid’s Olympic committee bid presentation.  Nevertheless, the most talked about and and embarrassing misstep for Madrid’s citizens was committed during the mayor’s presentation.  Specifically, Mayor Ana Botella's speech left the entire audience dumbfounded, not only because her English was incomprehensible but also because the content was neith...

Qatar sounds like an exotic and wealthy destination, a country where everything is possible. What are your thoughts on this topic?  What has been your brand awareness exposure? Qatar is heading major development targeting international commitments like Fifa World Cup 2020 and bidding on the Olympic games. The country is working towards their National 2030 Goal - a National effort to position Qatar as a developed nation in front of the world. There are several major players providing Qatar an international uplift and modern image, including #Qatarairways, the national airline carrier.  Qatarairways is the most visible brand exposure for Qatar on global basis. Qatarairways major visibility is based in two strategic lines. The first strategic line is through major sponsorships such as the Barcelona soccer team,  #Barça. The Barça sponsorship brings, by brand association, the coolest upbeat and hip destination, #Barcelona, to Qatar while at the same time securing broad glo...

@lloretturisme The disruptive situations about #lloret – Chapter 2 Early morning on July 23 rd , around 4pm I woke up by the terrible smell of smoke….I was concerned because few hours before two major fires started about 120 km away. I went outside and no fire but I knew the smoke was coming from the northern fires. Sadly, the fires lasted for about a week regardless the amazing and tremendous efforts to extinguish it from the regional firemen. All the population hyper sensible about it…,the special investigation research was a machine that did not stop until the findings discovered a cigarette butt was the origin of the fire….how unconscious and illiterate must be the person that did it!!! . Literally a couple of days after the fire was finally extinguished I took a long walk thorught the Lloret de Mar Cami de ronda While I was walking I encountered a young woman who was smoking a cigarette -- so unlike me -- I kindly ask her to be careful and informed her...

I just recently found out reading a post at CNET NEWS that Google has launched an experimental feature that :     “is saving you from your own stupidity” . When you first read it you might think that is a joke, actually, it is an EXCELLENT IDEA that can help you from a variety of misunderstandings & awkward moments. Let’s face it, when you are tired or after long late evenings watching old pictures there is a good chance that clicking too fast would end as one of your most embarrassing moments of your professional or personal life. We should just thank Google helping us in this situation. Therefore, Google as brandexperience is moving forward to future outcomes as a channel of communication and stepping into what I wrote months ago: the brand butler , so the brand approaches its experience before you can even know you need it, great !, right? . It helps you or generates another need? , Under my opinion, in this particular case is not a need awakening it is actually a dignity pla...

Visitar Dubai y poder ver con tus ojos la transformación que está ocurriendo es calificable de histórico, casi inaudito, aunque no entraré en el tema de planificación y urbanismo --para ello existen ejemplos históricos como Versalles o Brasilia— me quedo con la realidad de la construcción de la marca de lujo más grande de la historia. Dubai, estado perteneciente a los UAE es un ejemplo de un destino y ciudad que escribe y planifica su presencia en nuestro planeta con un estilo y posicionamiento muy definidos: EL LUJO en mayúsculas y casi sin límites. Sin duda alguna es el lugar con más consciencia de marca de todo el planeta, con una estrategia medular para ser centro de turismo, centro financiero y de servicios universales del segmento de lujo. Casi parece una operación de estética a la carta. La consciencia es tan elevada que en la actual construcción de su línea de metro se están subastando los derechos para el naming de 23 de las 47 estaciones , tampoco esta acción es novedosa ,...