PADZZLE by Anna Domingo

 Many years ago, I traveled to Jamaica and enjoyed a wonderful, amazing experience with friends.   It hit me in an extremely sensorial way and the only material memory I brought home was a scented candle. Every time I smelled the candle, I traveled to Jamaica.    Each destination has its own sounds, smells, taste, temperature and landscape.    Tourism capitalizes on images, taste, recently aromas, but never sounds. It is striking to me think on all of our senses without sound. NYC for example has its very defined sounds , so does London and every destination I visited.    Recently, I read an  article  on T+L about how lawmakers in France passed a regulation  to protect the "sensory heritage" of the French countryside, including its sounds and smells. Most, the protection was needed from “urban weekend transplants” complaining on rural noises.    I agree with the French authorities protecting their sounds. Bien Sur!!! ...

Nothing will be the same. Nothing. Nada. I believe our current times, July 2020, are the scariest for the attraction and themed entertainment industry ever faced globally.  Personally, I describe the entertainment and attractions industry as “ticketed experiences” -- a phraseology I started using 15 years ago.  The promise: buy a ticket in exchange for an experience that will reward you with (potentially a lifetime of) memories of happiness and joy. What a pleasure (joy) to market and communicate this proposition during my professional lifetime to millions of visitors from all over the world at attractions all over the world! However, prior to COVID-19, the marketing proposition for the attractions and themed entertainment industry was attempting to evolve as the industry was in real-time adapting to a significantly more demanding customer -- a proposition many destinations were trying to fulfill in different ways. Prior to COVID-19: ·  ...

Delighted to be interviewed by Marketers by ADLatina.  Encantada conla entrevista en Marketers de ADlatina 

I am ashamed to admit I have never visited Cuba - despite being a Spanish citizen and previously having the opportunity to visit. However, Cuba currently raises a clear interest for anyone who observes and monitors tourism destinations. The recent change in visitation regulations, after 50 years of isolation and now opening to the USA, is a major milestone that brings many legitimate questions.  While I never visited Cuba, plenty of friends enjoyed the experience over the past 20 years as it is/was. Some would relate visiting Cuba as a trip back in time with the wonderful 1950s cars on the streets and somehow an un-touched decadent glory of the past.  Glory and decadence filled with proud and educated Cuban citizens that kept culture despite minimal resources.   As an example, the wonderful film Calle 54 and how the film opened the eyes to an entire generation in the world. Delicate cherished culture with maestro Chucho Valdes or Tito Puente.  I w...