PADZZLE by Anna Domingo

Picture January 29th 2014 by Anna Domingo Let’s recall September 7th 2013.  That was the date Madrid lost its bid to host the Olympic Games for third time and all of citizens of Spain and, of course, Madrid felt sadness.  This was the third bid attempt by the Spanish capital for the games and somehow there was a misinterpretation and overdose of confidence towards the other candidacies.  Let’s face it, today the failed bid attempt is history and only Madrid sadly remembers why it happened.  Residents of Madrid as well as Spain hope the city can learn from the weaknesses and errors incurred during the Madrid’s Olympic committee bid presentation.  Nevertheless, the most talked about and and embarrassing misstep for Madrid’s citizens was committed during the mayor’s presentation.  Specifically, Mayor Ana Botella's speech left the entire audience dumbfounded, not only because her English was incomprehensible but also because the content was neith...

Plaza Colon, Madrid , Spain, location of the main tourism office, where anyone visiting Madrid should pilgrimage right after arriving into the city, wouldn’t you? So did I and visited the center looking for a hip energetic, cutting edge space where all my questions will be answered about what to do or how to enjoy Madrid City. I arrived at the well located Plaza Colon, in the heart of the city easily connected by public transportation and cross road of the art mile and shopping mile in Madrid . A big totem with multimedia screens provides signage of the location…., expectation raises about the space. The space, is actually located underground, under the Castellana Avenue, main artery that runs north to South of the city. I head downstairs and find….the most empty, dull and scary space ever!! Only a security guard is there…looking at me as If I am lost, of course , I am confused and ask her about the information center. She points a dark glass closed area with two ladies behind thei...

El pasado mes de Julio tuve el honor de compartir ponencias en la conferencia organizada por la universidad de León sobre marketing y ciudades. La conferencia que ofrecí se baso en dos casos diferentes sobre como el marketing, cada vez más, participa en la creación de la experiencia urbana o diseño de edificios. Como se crea un campo mixto de trabajo que hace posible mejorar la experiencia de los usuarios y como estos obviamente serán parte importante de a través del boca oreja real y virtual en redes explicarla, como uno de los canales más para una estrategia de comunicación integral, pero , sobre todo, lo más importante es esta participación en el diseño final, ser parte del producto y servicio (aunque a los arquitectos les disguste el término). Quiero agradecer desde aquí la hospitalidad recibida en León y Avilés y no dejar de recomendar de visitar estas dos ciudades que me sorprendieron con sus maravillosas calles y rincones, comida y como no la catedral de León es una maravilla. ...