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Showing posts with the label destination marketing

#Destinationtalk #GironaTalent

Last Friday June 5th I had the pleasure first time in my life to speak in Catalan--my mother language-- to a very interested audience and conference. It was great to have the chance to explain my passion for my job and achievements in Europe's tallest building The View from The Shard . The achievements are possible thanks a a great team that I am proud and happy to be part of it. There is nothing more rewarding than speaking about your passion and sharing it to the world. Thanks GRACIES at #Gironatalent For speaking opportunities connect to me. Audience trying Rift Oculus// our unique way to innovate thorough technology in marketing. https://www.youtube.com/watch?v=NzoiW-ZC9_U

#Destinationtalk // Don't ever lie to me

There is nothing more sour and sad than betrayal and dishonesty. At some point of our lives we sadly experience it from a friend, a work colleague, a boss or a relative but we can also experience it from a destination. I can certainly relate more than one case where a destination has been disappointing and a total failure!  , the good news is that now you can do something about it and the good news is that your voice can be heard through social media channels. Nevertheless, social media channels can manipulate the posts and bury your negative comments somewhere,  as Giles Crouch mentions on his latest post  , monitoring becomes harder and harder from government , institutions and companies about the negative digital WOM and its reputational and economic impact. IT is so easy to post a picture of a dirty place, it is so easy to videotape for few seconds an unpleasant experience of a restaurant, attraction, museum, city…destination. Raw information delivered from the ...

NON PASTED SOLUTIONS

Plaza Colon, Madrid , Spain, location of the main tourism office, where anyone visiting Madrid should pilgrimage right after arriving into the city, wouldn’t you? So did I and visited the center looking for a hip energetic, cutting edge space where all my questions will be answered about what to do or how to enjoy Madrid City. I arrived at the well located Plaza Colon, in the heart of the city easily connected by public transportation and cross road of the art mile and shopping mile in Madrid . A big totem with multimedia screens provides signage of the location…., expectation raises about the space. The space, is actually located underground, under the Castellana Avenue, main artery that runs north to South of the city. I head downstairs and find….the most empty, dull and scary space ever!! Only a security guard is there…looking at me as If I am lost, of course , I am confused and ask her about the information center. She points a dark glass closed area with two ladies behind thei...

Suspicious places

Surprisingly, I opened the weekly email from Tripadvisor . I rarely open any promotional email but I do scan the subjects and topics ( professional curiosity) mainly because if it happens the magic impulse from me to open any means that the job is well done! The topic was  10 amazing places you must visit , wow! let,s check them! , wouldn't you? ....., I wanted to know at my 43 years if I am officially missing a lot or I have accomplished a lot. As I was scrolling the site I was : 1 - thinking Tripadvisor had accomplished its goal driving traffic to its website. Well done! 2- confirming my late tested theory about not following any guide or any tip...., crazy, huh? I have to admit that after over 20 years traveling on my own , the trips that I enjoyed the most had been the ones I did without any guide or tip, simply because the enjoyment of traveling resides in exploring and discovering ....letting oneself get lost and feel like a child. I think gu...

#lloret -- chapter 2 -- Disruptive thinking destination

@lloretturisme The disruptive situations about #lloret – Chapter 2 Early morning on July 23 rd , around 4pm I woke up by the terrible smell of smoke….I was concerned because few hours before two major fires started about 120 km away. I went outside and no fire but I knew the smoke was coming from the northern fires. Sadly, the fires lasted for about a week regardless the amazing and tremendous efforts to extinguish it from the regional firemen. All the population hyper sensible about it…,the special investigation research was a machine that did not stop until the findings discovered a cigarette butt was the origin of the fire….how unconscious and illiterate must be the person that did it!!! . Literally a couple of days after the fire was finally extinguished I took a long walk thorught the Lloret de Mar Cami de ronda While I was walking I encountered a young woman who was smoking a cigarette -- so unlike me -- I kindly ask her to be careful and informed her...

Conferencia en INTO 2010 - October 21 - 22 , Mallorca

I had the pleasure to join this conference last October 2010. You can check my lecture here . Thanks to all organizers for a wonderful time in Palma de Mallorca.