La Manzana podrida -- CONTROL PUBLICITARIO , Enero 2011

Reflexiones de como el poder de y clubs de fans de una marca , amortigua las experiencias negativas de sus usuarios y como la falta de auto-crítica de los seguidores de marcas puede convertirse en el freno de evolución de ésta.

Aunque sabemos que Apple y Steve jobs no creen en los estudios de mercado, y eso es muy respetable , si estaría bien plantearse los niveles de satisfacción de sus "fans" , no sea que el motín a bordo se inicie , aunque de momento no parece que corra peligro Apple.

Es bien cierto que queda una pregunta en el aire es sus últimas estrategias de producto, con el acercamiento de los Iphones al mundo corporativo , aquí podría ser un touché al "creativo" que presume /ía de consumir un producto "different".

Comments

Aina Pons said…

Hola Anna !!!!

Ja tenim la proposta INTO 2011, ens agradaria contactar amb tu. Quedam a l'espera.
Una abraçada
Aina Pons

5:30 AM

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