Skip to main content

COLUMNA OPINION--Control Publicitario Junio 2007


Labels:

Comments

Jobove - Reus said…
si ahora tuvieramos que volver atras en el tiempo, la mayoria de la gente actual moriria al poder hacer frente a la supervivencia, no podrían comer dandole al animal o a la planta, una tarjeta de crédito o un papel moneda, hay que encontrar recursos en caso de necesidad, la vida no siempre és tan fàcil como aparentamos, mira atràs y veras la gente que no tiene ninguna tarjeta de credito y mal sobrevive.

saludos desde Reus
1:05 PM
Unknown said…
estoy preparando unos cursos de verano en una universidad fuera de madrid y...

primero, sé que debo llevar dinero en efectivo porque no me aceptarán tarjeta en muchos establecimientos

segundo, el valor de la marca cambia radicalmente, es decir, presentadores de televisión muy conocidos por todos los españoles allí serán dioses menores, imposible pasear con ellos sin gorras y gafas de sol, aunque llueva

tercero, estamos escribiendo en una "tele", es decir, los canales de distribución se han multiplicado de tal forma que quizá debamos empezar a hablar de maketing one to "superone", uno empieza a ser todo

saludos desde madrid
3:11 AM
Anna Domingo said…
Básicamente el artículo está dirigido y pensado a reflexionar sobre el servicio de "atención al cliente" , al que creo no le prestamos la apropiada antención desde el dpto de marketing y comunicación. La idea es saber que su primer contacto humano es muy importante, especialmente si se trata de "servicios". No se trata de nada referente a tener , o no tener una tarjeta de crédito.
7:17 AM
Post a Comment

Popular posts from this blog

Placemaking with Purpose: How PADZZLE Transforms Spaces into Destination

  For PADZZLE, placemaking isn’t just a buzzword — it’s our mission. We were honored to be the very first guest on  Coffee Convos with Kelsi Cory , where our founder, Anna Domingo , shared how we approach real estate with a unique blend of purpose, people, and profit. “Placemaking, in our case, we do placemaking with purpose. This is pretty much our trademark,” Anna explained. “Our mantra is to provide purpose, profit, people-centered.” Interview link here: https://youtu.be/yVD_KeA5Qds?t=104 Whether we’re breathing new life into an existing building through adaptive reuse or conceptualizing a brand-new mixed-use development from scratch, our goal is always the same: to create spaces that foster connection, belonging, and joy. PADZZLE collaborates with developers, architects, and communities to transform spaces into places people truly love. From vibrant public plazas to reimagined commercial corridors, our projects are rooted in both local identity and global insight. Wit...
Post a Comment
Read more

Virtual vs Real #Placemaking: Finding the Balance Between Immersion and Authenticity

  Creating spaces that bring people together, whether through art, architecture, or community development, is at the heart of placemaking. But as technology evolves, the way we experience these spaces is also changing. Augmented Reality (AR), Virtual Reality (VR), and the metaverse promise to transform the experience, offering accessibility and unique perspectives. However, can these digital tools truly replace the depth and authenticity of real-world experiences? Drawing on my reflections and past work, this blog explores the debate between virtual and real placemaking—when does technology enhance, and when does it fall short? Revisiting Placemaking at Its Best When I think of extraordinary placemaking, my mind always returns to The Gates by Christo and Jeanne-Claude in Central Park, 2005. Standing amidst 7,503 flowing saffron panels, it was impossible not to feel inspired, engaged, and deeply present. This unique installation wasn’t just art—it was an experience, drawing mill...
Post a Comment
Read more
My latest article on the power of placemaking has landed a spot in this month's edition of  Retail & Leisure International . 📖 In today's landscape, creating meaningful spaces isn't just about aesthetics; it's about striking a harmonious balance between ROI and nurturing community engagement. I've dived into how businesses and developers can achieve this blend and why it's a crucial consideration for sustainable growth and enriched collective experiences. Join the conversation: What's your experience integrating placemaking into your business strategy? Have you witnessed the transformation it brings? I’d love to hear your insights.
Post a Comment
Read more