Anyone who is working or has ever worked at the UAE (10 months for me) has a strange mixed feeling between being part of a video game or rather traveling on time of what the environment and citizen user experience implies but certainly it has a clear explanation with a common subject for advertisers, media professionals and architects. IT all comes down how decisions are made and creativity levels validation in the marketing and urban planning field but most importantly how suppliers and senior management take risks. A way to illustrate such experience is easy to understand when living in this country, as a western expat you are hit and really surprised at the beginning or even yell when looking at the big billboards placed next to the highways which are average 40 x 15 m.: is it not to loose the message intended to get across? And actually, cloning the message and graphical creative which is repeated over and over confusing the audience (hopefully not the driver) and finally does not ...
Placemaking With Purpose