Last July I had the honor to participate in the conference about cities and marketing organized by Universidad de León.
You can check the conference presentation at:
http://www.slideshare.net/PADZZLE/marcas-y-destinos-2-casos-ad-y-ny
I talked about two different cases and how marketing is increasingly merging with designer and architects work in order to create the urban experience and also landmark buildings. It is clearly a mixed field arena that openly enhances the final user experience who is going to help through real and virtual WOM disseminate the integrated marketing campaign following to the experience design. The experience design is under my experience and opinion the future about how to explain brands and the ultimate ideal for teams that are shaping urban planning and landmark buildings.
I also would like to thank you about the warm welcome received in Leon and Aviles, two cities that surprised me for their charming streets and of course amazing cathedral. Special thanks to La Universidad de Leon faculty
Another conference to be announced in Bilbao – Spain is coming up soon.
News published about it at:
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Go Girl. Laura