PADZZLE by Anna Domingo

Bilbao! here we come to talk about Marketing experiences  Bilbao! Aqui venimos para hablar de  Marketing experiencial e internacionalizacion . 

Un autentic plaer poder ser al inspirador Girona Talent el Juny passat.  Click Here for video

Last Friday June 5th I had the pleasure first time in my life to speak in Catalan--my mother language-- to a very interested audience and conference. It was great to have the chance to explain my passion for my job and achievements in Europe's tallest building The View from The Shard . The achievements are possible thanks a a great team that I am proud and happy to be part of it. There is nothing more rewarding than speaking about your passion and sharing it to the world. Thanks GRACIES at #Gironatalent For speaking opportunities connect to me. Audience trying Rift Oculus// our unique way to innovate thorough technology in marketing. https://www.youtube.com/watch?v=NzoiW-ZC9_U

Can you remember the London skyline prior to the London Eye (TLE)?   Well, if you do it is a clear indication of your age - meaning you are older than 14. I vividly remember when "The London Eye" was launched for the millennium celebrations. TLE was the most remarkable and memorable venue ever conceived by mankind. As a venue and attraction, TLE was a crazy concept that went beyond expectations, it achieved and continues to achieve great success.  London took a risk placing the wheel in the heart of the city, embracing and pioneering a new way of sightseeing – thanks to the creative imagination and engineering folks who took the risk of designing such an incredible landmark. Pioneers and visionaries of such extravagant and unique ideas are not always properly acknowledged and all too often their revolutionary ideas do not become a reality. Actualization of these unique opportunities requires strong decision makers who fully see the long term benefit instead of t...

Picture January 29th 2014 by Anna Domingo Let’s recall September 7th 2013.  That was the date Madrid lost its bid to host the Olympic Games for third time and all of citizens of Spain and, of course, Madrid felt sadness.  This was the third bid attempt by the Spanish capital for the games and somehow there was a misinterpretation and overdose of confidence towards the other candidacies.  Let’s face it, today the failed bid attempt is history and only Madrid sadly remembers why it happened.  Residents of Madrid as well as Spain hope the city can learn from the weaknesses and errors incurred during the Madrid’s Olympic committee bid presentation.  Nevertheless, the most talked about and and embarrassing misstep for Madrid’s citizens was committed during the mayor’s presentation.  Specifically, Mayor Ana Botella's speech left the entire audience dumbfounded, not only because her English was incomprehensible but also because the content was neith...

Qatar sounds like an exotic and wealthy destination, a country where everything is possible. What are your thoughts on this topic?  What has been your brand awareness exposure? Qatar is heading major development targeting international commitments like Fifa World Cup 2020 and bidding on the Olympic games. The country is working towards their National 2030 Goal - a National effort to position Qatar as a developed nation in front of the world. There are several major players providing Qatar an international uplift and modern image, including #Qatarairways, the national airline carrier.  Qatarairways is the most visible brand exposure for Qatar on global basis. Qatarairways major visibility is based in two strategic lines. The first strategic line is through major sponsorships such as the Barcelona soccer team,  #Barça. The Barça sponsorship brings, by brand association, the coolest upbeat and hip destination, #Barcelona, to Qatar while at the same time securing broad glo...

There is nothing more sour and sad than betrayal and dishonesty. At some point of our lives we sadly experience it from a friend, a work colleague, a boss or a relative but we can also experience it from a destination. I can certainly relate more than one case where a destination has been disappointing and a total failure!  , the good news is that now you can do something about it and the good news is that your voice can be heard through social media channels. Nevertheless, social media channels can manipulate the posts and bury your negative comments somewhere,  as Giles Crouch mentions on his latest post  , monitoring becomes harder and harder from government , institutions and companies about the negative digital WOM and its reputational and economic impact. IT is so easy to post a picture of a dirty place, it is so easy to videotape for few seconds an unpleasant experience of a restaurant, attraction, museum, city…destination. Raw information delivered from the ...

Breakfast at the #dusitThani Dubai , intense dejavu from 5 years ago:   breakfast at the 24 th floor, #DusitThani Dubai   thinking about a promising future ahead of a 2008 pre-crisis offer while zipping my coffee overlooking The Dubai Mall construction site which was being finished and the Burj Tower .  I was looking to the birth of a new destination that savvy has combined dream brand mix shopping + a unique of a kind attraction.   No more to say.   Today, late 2013 the Dubai Mall has over 65Mvisitors and it is expanding in preparation to welcome over 100 million annualvisitors to the mall. The destination will be completed with an opera theatre. My sincere congratulations to such vision and accomplished destination that has raised the bar for the shopping experience, attraction and lifestyle.  To the ones that we are building new destinations the bar has been raised and the inspirational challenge is embraced. Congratulations #theduba...

Mall of Qatar Shopping Center was announced on a press conference this week in #Doha,Qatar. It is certainly a big major project under construction that will boost #Qatar 2030 vision and certainly add value of experience to local residents and visitors. The regional mall is planned to open on 2015 and the concept, design and experience are breathtaking, from size to content. Certainly, I am proud of working and adding value being part of the initial launch. This is only the beginning of a successful and winning project, more to be announced during Cityscape Doha , hope to see you there at the Ribbon Cutting Ceremony on May 27 th at 12.30pm.

Last Thursday March 14th , 2013 I was invited as speaker for the Women in Business Seminar which took place at  GILD first International Business Congress and Last Thursday at GILD International Business Club in Barcelona. It was an energetic and interesting day where we helped to provide technical and qualitative content to business women interested to do business internationally. My presentation was centered through my knowledge of international experience and cultural differences. I covered not only the importance how to approach different markets but also the basics tips for communication . You can also check the presentation cliking here .  Picture credits to sebastianszulfer.com For speaking opportunities please contact speaker@padzzle.com