Nothing will be the same. Nothing. Nada. I believe our current times, July 2020, are the scariest for the attraction and themed entertainment industry ever faced globally. Personally, I describe the entertainment and attractions industry as “ticketed experiences” -- a phraseology I started using 15 years ago. The promise: buy a ticket in exchange for an experience that will reward you with (potentially a lifetime of) memories of happiness and joy. What a pleasure (joy) to market and communicate this proposition during my professional lifetime to millions of visitors from all over the world at attractions all over the world! However, prior to COVID-19, the marketing proposition for the attractions and themed entertainment industry was attempting to evolve as the industry was in real-time adapting to a significantly more demanding customer -- a proposition many destinations were trying to fulfill in different ways. Prior to COVID-19: · ...
Placemaking With Purpose