Qatar sounds like an exotic and wealthy destination, a country where everything is possible. What are your thoughts on this topic? What has been your brand awareness exposure? Qatar is heading major development targeting international commitments like Fifa World Cup 2020 and bidding on the Olympic games. The country is working towards their National 2030 Goal - a National effort to position Qatar as a developed nation in front of the world. There are several major players providing Qatar an international uplift and modern image, including #Qatarairways, the national airline carrier. Qatarairways is the most visible brand exposure for Qatar on global basis. Qatarairways major visibility is based in two strategic lines. The first strategic line is through major sponsorships such as the Barcelona soccer team, #Barça. The Barça sponsorship brings, by brand association, the coolest upbeat and hip destination, #Barcelona, to Qatar while at the same time securing broad glo...
Placemaking With Purpose