Those past months I learned quite a bit about celebrity branding and partnerships. Until then, my professional liaison with brands was merely products and services but never brands that literally speak, caught, eat, laugh and get dressed. It is definitely and special dimension, is like being with a child that you want to behave as an adult and do what she or he is being told. This dimension makes me wonder about ethics and brands but not today’s topic, let’s focus. Celebrity branding has existed since humankind records history, from Jesus to Beckhams all from celebrity brands is translated into clothes, trips, pilgrimage, food, watches and so on; nevertheless the commercial twist is generated on the XXth and XXIst century as marketing engineering. Celebrity branding however suffers and in most cases dies from the same sickness: bulimic exposure To better understand bulimic exposure you must know is an extremely contagious virus that spreads around after a long sun and moon exposu...
Placemaking With Purpose