I just recently found out reading a post at CNET NEWS that Google has launched an experimental feature that : “is saving you from your own stupidity” . When you first read it you might think that is a joke, actually, it is an EXCELLENT IDEA that can help you from a variety of misunderstandings & awkward moments. Let’s face it, when you are tired or after long late evenings watching old pictures there is a good chance that clicking too fast would end as one of your most embarrassing moments of your professional or personal life. We should just thank Google helping us in this situation. Therefore, Google as brandexperience is moving forward to future outcomes as a channel of communication and stepping into what I wrote months ago: the brand butler , so the brand approaches its experience before you can even know you need it, great !, right? . It helps you or generates another need? , Under my opinion, in this particular case is not a need awakening it is actually a dignity pla...
Placemaking With Purpose